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Creating relationships is adding value.

An interview with Adam Cox, CEO, serial entrepreneur, founder of Radio Relations and The Relations Group. A property investor, blogger, writer with a passion for psychology, branding, marketing, and business, Adam is a thought leader in a wide field of subjects, so we couldn’t wait to hear what he had to say.   People have said that we live in an age of relationships. Do you agree with that? I agree, and, if we look at big brands, we can discover that they dedicate a lot of resources to building and maintaining relationships, maybe more than to product innovation. If we take a look at the PR industry we can see that there is a big concentration on helping companies have good relationships with their customers, a sure way to build loyalty with distributors and any other kind of stakeholder. Is there a way to educate people to have better business relationships? The main thing...

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Social media: a place of humans

Interview with Deirdre Breakenridge, communication strategist, CEO of Pure Performance Communications, Podcaster, host of Women Worldwide, LinkedIn Learning Instructor and adjunct professor.     You say that modern public relations demands an integrated, multichannel approach in order to successfully build awareness, loyalty, engagement, and advocacy. Could you explain which kind of multichannel approach do you suggest? What we realize within all these new media, especially social media, is that consumers are in so many different places. This is at the side of all traditional media. When you can figure out when people want to receive information, what excite them and what they want to share, you know how to reach them, and you will do this in different ways, in different channels and in different formats. With social media we have two big news in the organization of communication. The first, as you said, is that people want to decide how and when receiving information,...

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Good teachers build a better world.

Interview with Prescott Price, CEO of ‘Lessons for Life’ a foundation focused on the education of African sub-saharian children.       Dear Prescott, thank you for the interview. Let's go direct to the main points of your very important and very difficult job: how much is big your budget for education? And how many children the 'Lessons for Life' foundation can educate with this budget? In this year 2017 our budget for education is 1,9 million euros. It’s a small amount in the scale of the total investment for education, but it’s very important for children and community member we support. We will reach about 25.000 children, many of whom wouldn’t have gone to school without our help. This is our fundamental aim: that a lot of children can go to school. At the same time we work with the community of their children, to help them to understand the benefits of their children going...

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Leadership as caring people.

Interview to Deepak Trivedi, sports consultant for London Olympic games and now Tokyo Olympic games, head of European and Asian projects for New York based firm Strategic Influence, member of the National Speakers association and has spoken and consulted with many organisations such as Microsoft. He teaches Sports and Leadership programmes in 5 countries.   You have a lot of experience but what is that a big company needs from you that is not already present in the company? The main reason for a company to hire people outside the organization for working on an issue is that they want an outside perspective that is completely objective. The insiders are connected each other with loyalty and attachment and are more likely to open to a stranger about any problem that may be. You work as Leadership consultant. What do you teach? Let’s talk about the organizational aspect. I think that the most important thing in...

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Coaching crossing culture.

Interview with Eefke Bodt. Consultant, Trainer, Performance Coach.   You have a long carrier in human resource, and now you are in NetExpat, one the most important company in the world focused on assessment, training and coaching mobile employees and relocating their partners too. Could you explain deeper your function in the company? In NetExpat I help all the experts that are moving all around the world in the difficult issue to adapt to the country. For example if you come to Vietnam you find that the way local people think is so much different. I had a German lady who came to Vietnam with that straight way to act that a German has, and I had to train her about what she could do and how she had to adapt to the country. In Vietnam people will never say no. If you ask a question, and a person is not happy...

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Coaching a big company.

Interview to Almudena Haro, Certified Supply Chain Specialist Iberia Cluster Lead at DHL   What is your definition of coach? The coach is a person who interact with another one empowering her or him to access to their natural resources and their creativity. It’s a process made with that person to let him discover and gain self-awareness. Many clients come looking for advices about a particular situation and they want to know your point of view as a professional. My approach with them start asking the individual ‘what are your values’ , ‘what is your essence’ and ‘what is important for you in life’. It’s from there that they realize what really want to do or what they really don’t want to do. We can say that coaching is a 2 parts process: first really discovering the client, what is supposed to be his role in this world, and from there creating actions...

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Mind training – an interview to Diana Bacosi

Interviewing Diana Bacosi, the gold medalist in the Women's Skeet at the 2016 Summer Olympics in Rio De Janeiro. Hello Diana: could you tell us how to train in specialist skeet? A practitioner of my discipline is, first of all, trained into the routine, even to the point of monotony. As any other athlete we wake up early and repeating the same technical gestures again, again and again, with the objective of making that innate and as automatic as possible.   What is the work of a skeet coach? The coach first and foremost plans the season, to have me in the best shape for important competitions. There are a number of factors in this sport that impact the mind: a certain level of psychological stress, the boredom of the repetitiveness of gestures, the recovery after a break. Obviously the coach is the cornerstone to creating the psychological calm needed for any athlete.   What are the...

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Refilling an empty space.

Interview to Eva Aksahn, Life Coach & Psychologist in United Arab Emirates.   What does a coach do? We usually examine the goals that a person has, we analyse the personality intimately and, in a number of sessions, we move him or her towards the desired ambitions.   What is the part of a person that you coach? I’m involved more in life coaching then in business coaching, and we can say that who wants a private coach usually is scared to be or to do something and, at the same time, is already convinced that he or she wants to go “higher”. I look at their ‘high dreams’ and after I can coach the person to stop what obstruct the interior opportunity and let him or her to go beyond.   Does life coaching usually work? The result depends on the client’s commitment. I work to untangle the obstacles but what we can reach is a consequence from...

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Every Action is a decision

Interview to Dawn Metcalfe, Managing Director at PSD-i in United Arab Emirate since 2010, trainer and coach. What does a coach do? A coach works with another person or people to help them get better at something. They play lots of different roles depending on what their coaching partner (I hate the term coachee!) needs from them. It usually involves gathering and giving feedback and asking questions to change perspective. Mostly we get to work with great people who are already superstars at something (otherwise why would anybody invest in coaching them?!) so it’s pretty much a dream job.   How can a coach build trust in a person or in a team? Coaches can help people become more trustworthy for sure but not through “falling exercises” or getting people to jump off walls - I’m scared of heights and literally wouldn’t trust my family to catch me! Instead, trust comes from vulnerability. Being real....

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Only a dreamer become a champion – an Interview to Daniele Garozzo

Interviewing Daniele Garozzo, the gold medalist in the Men's Individual Foil at the 2016 Summer Olympics in Rio De Janeiro. Daniele, you’re the best fencer in the world. How is a gold medal earned? We could say that you win it like any other one, but you earn it in a lifetime. It requires tremendous dedication. I started practicing at seven: I have always dreamt of that medal. What is needed is both luck and talent, but mainly a strong will for training.   Taking a look at the history of the renowned Acireale fencing school, and the champions that belong there, it seems kind of obvious that the environment is a cornerstone to creating champions. I was lucky to have been accepted into such a wonderful school, and they helped me a lot. We weren’t many people, but there was a positive environment, that made me feel at home, as i would be with...

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