An interview with Adam Cox, CEO, serial entrepreneur, founder of Radio Relations and The Relations Group. A property investor, blogger, writer with a passion for psychology, branding, marketing, and business, Adam is a thought leader in a wide field of subjects, so we couldn’t wait to hear what he had to say. People have said that we live in an age of relationships. Do you agree with that? I agree, and, if we look at big brands, we can discover that they dedicate a lot of resources to building and maintaining relationships, maybe more than to product innovation. If we take a look at the PR industry we can see that there is a big concentration on helping companies have good relationships with their customers, a sure way to build loyalty with distributors and any other kind of stakeholder. Is there a way to educate people to have better business relationships? The main thing...
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